Early-stage home page concepts for an iOS investing application. Concepts were created based off of customer feedback and user research. Both concepts were tested with multiple customer segments. The findings fueled the launch of the first in-house built native application.
One concept shows an aggregated view of the customer's holdings, summarizing the individual accounts below. Summaries of popular features are provided on tiles to give the user a quick view of how their account is doing and updates on any recent activity.
Another concepts loads the default account first and provides tiles of the app's featured tools; trade and transfer. Account performance is summarized in the overall performance and watch list tiles.